Every best practice came from someone. Established best practices are cheaper than innovating, but when something has never been done before, the painstaking process of innovation falls to us.
Exploration is time-consuming and has no guarantees, so it is important to do what you love. My research interests are empowering creativity, studying interaction with technology as culture, and entertainment technology as a source of best practices for enterprise technology.
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Beaton, Kumar, CHI 2010, Atlanta, USA, pp. 4267-4272.